Selena Gomez has found an inventive way to get fans thrilled about her first venture into the perfume industry. Rather than the normal glitzy marketing campaign, Selena is actively involving her fans in creating her brand new scent.
This fall, enthusiasts can head to Selena Gomez Perfumes and vote for the notes they think belong in her scent. The most popular picks will make it into the final merchandise.
If you’re among the first 50,000 fans to vote, you’ll receive your very own free sample of Selena’s new perfume. Better yet, a lucky winner will get to visit the fragrance lab along with Selena herself!